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A law firm can invest heavily in search visibility, advertising, referrals, and business development, only to lose prospective clients before an attorney ever speaks with them. The managing...
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A firm can tell you how many people have an AI license. It may even know how many prompts they submitted last month. Ask what changed for clients, though, and the answer often gets fuzzy.
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Artificial intelligence is not creating a new category of law firm simply because lawyers have access to better software. The more important change is structural. A genuinely AI-native firm...
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